The Scorecard has 25 yes-or-no questions across the five categories that determine whether your business gets discovered today.
Foundation Platforms — Google Business Profile, Apple Maps, Bing Places, and the directories that feed every other platform
Reviews & Reservations — Yelp, TripAdvisor, OpenTable, Resy, Booking.com, Expedia, and the booking ecosystem
Your Own Website — SEO basics, mobile speed, schema markup, and the technical signals search engines actually read
Social & Industry — Instagram, Facebook, LinkedIn, and the niche platforms specific to your category
AI-Readiness — whether ChatGPT, Perplexity, and Google's AI Overviews can find and cite you
Get your Scorecard.
Drop your name and email. The PDF lands in your inbox in under a minute.
About Archer House
Archer House is a marketing studio for hospitality and lifestyle brands — restaurants, hotels, lodging, travel, and on-water businesses. Built on a decade of hospitality marketing experience, including launching and running boutique hotel operations in Saint Kitts and partnering with brands like Bertram Yachts (5.4M impressions and a 6,888% engagement lift in twelve months).
The Visibility Scorecard is the same diagnostic we use with our own retainer clients before any strategy work begins. We are giving it away free because most businesses do not need a full marketing partner yet; they need to know where they stand.
If, after finding your score, you decide you want help, we offer a variety of ways to work together. If you decide to do the work yourself, the Scorecard tells you exactly where to start.
Either path is the right one.
— Sonja Thorsvik, Founder
Archer House Consulting
Annapolis, Maryland
A few common questions.
Q: Is this really free?
Yes. No credit card, no upsell on the next page, no "free trial that becomes paid." Drop your email, get the PDF.
Q: What happens after I submit?
You will get one email immediately with the Scorecard PDF. Over the next ten days, you will get four short emails with practical visibility tips you can apply right away. You can unsubscribe anytime — and even if you do, the PDF is still yours.
Q: How long does the assessment actually take?
Eight minutes if you know your platforms. Fifteen if you have to log into a few accounts to check. Either way, it is the fastest honest answer you will get.
Q: I scored low. Now what?
The Scorecard tells you exactly what to fix first based on your lowest-scoring category. Explore the services if you want Archer House to implement these fixes for you.
Q: I scored high. Do I still need help?
Probably not for the basics. High scorers usually call us when they want to scale — new markets, new properties, new product lines, or AI visibility specifically. That is where Strategy Hours and Growth Partner retainers come in.
Q: Is this really for my type of business?
The Scorecard works for any business that depends on being found by guests, diners, travelers, or local visitors. If you have a physical location or run experiences, the categories apply.