Black and white photo of a woman with shoulder-length hair smiling, sitting on stacked wooden blocks, wearing a long-sleeve top and knee-high boots, against a plain wall and hardwood floor background.

My Mission Is To Keep 100% Of Companies:

"Open for Business"

Meet Sonja

Sonja Thorsvik is the founder of Archer House, a strategic marketing studio helping hospitality and lifestyle brands become more discoverable in the modern search landscape.

For more than a decade, she has built marketing systems for brands including Bertram Yachts, Kinetic Catamarans, North Sails, Coastal Climate Control, Seasalt Annapolis, boutique hotels, and destination-driven experiences — translating complex brands into clear, trusted market leaders.

Her work spans maritime, hospitality, experiential marketing, and brand strategy, from serving as Second Mate aboard Kinetic Catamarans to helping position Seasalt as one of Annapolis’ first AI-ready restaurant brands and supporting the launch of a boutique hotel in the West Indies.

Today, Archer House focuses on the timeless need of visibility, websites, SEO, AI discoverability, and strategic storytelling — helping brands get found, booked, and remembered across both traditional search and emerging AI platforms.

Headquartered in Maryland. Working everywhere.

Over 65 Partnerships And Counting

A table with various dishes including a bowl of mussels with herbs, a plate of gnocchi with kale and mushrooms, a dish of steak with sauce and garnishes, a bowl of lobster and seafood in cream sauce, fried vegetables, a glass of red wine, and a glass of white wine.

Seasalt Restaurant

Website & AI, Social Media, Newsletters, Strategy, PR

Contract Length: 1 Year +

A white yacht floating on calm green water with clear sky in the background.

Bertram Yachts

Social Media

Contract Length: 2 Years

A large white sailboat on the ocean near rocky cliffs.

Kinetic Catamarans

Web, Social Media, Event Production, Merchandising

Contract Length: 4 Years

Multiple images showing boats on water, a marina with sailboats, a person on a boat with a dashboard, a person operating a speedboat, a scenic view of islands and ocean, and a person relaxing on a boat with a book under a straw hat.

Coastal Climate Control

Social Media

Contract Length: 12.5 Years

Three people standing behind a table with various battery and solar products at a trade show or exhibition. They are smiling and posing for the photo, with solar panels and promotional banners in the background.

Group of six people standing inside a large tent, holding a medal and smiling at camera, with boats and water in the background.

Three people stand in front of a white industrial building with signs that read 'Yacht Services' and 'Rigging.' They are smiling, and the woman on the left is holding a laptop.

A group of five diverse people standing together in a restaurant, smiling at the camera.

Group of six diverse people standing together, holding small cans, at a promotional event or conference.

Two people, a woman and a man, standing inside a tent at an event, holding magazines and smiling at the camera. The background features a promotional booth for Kinotic Catamarans and Seahorse Magazine.

Four people sitting on a boat deck with a marina and boats in the background. They are engaged in a conversation, taking notes, and listening.

Beyond Archer House

Outside of work, I’m usually exploring. I’ve crossed the U.S. seven times and visited 47 countries (and yes, I’m sad that passport stamps are disappearing), always fascinated by how people live, work, and connect. Those experiences ultimately shape my approach to marketing - because the best ideas often come from the world beyond a desk.

I’m inspired by good craftsmanship, long walks, and coffee as bold as my vision.